Cauayan City, Isabela – The SM Store continue to spread cheer to different communities through its corporate social responsibility campaigns with the support of its loyal customers, SM Foundation, government and non-government organizations.

In Isabela, The SM Store Share-a-Toy campaign delighted and brought joy to about 400 less fortunate and indigenous children in the City of Ilagan and San Pablo town. Volunteers of The SM Store Cauayan distributed brand new and preloved educational toys, stuffed toys and play sets which was donated by The SM Store Cauayan and its generous shoppers.

Share-a-Toy campaign is a joint project of The SM Store and Toy Kingdom which encourage SM’s loyal customers to bring joy to less fortunate children by donating brand new or preloved toys. Donors are entitled to a P100 discount voucher for every item donated which can be redeemed on a minimum single-receipt purchase of P1000 worth at The SM Store’s Toy Express and Toy Kingdom.

Through the Share-A-Toy campaign under the SM Share Movement, SM aims to spread cheers and hope in different communities even amid pandemic. For the past years, SM gift-giving projects brought joy to thousands of Filipinos nationwide. (SMCA-PR)